Planning a child’s birthday party in Lagos can feel overwhelming. Parents want something fun, memorable, and different, but also meaningful. Games and cakes are great, but many parents now want experiences that engage children beyond a few hours of excitement.

LEGO® birthday parties offer exactly tha...

Across Africa, parents are thinking more deeply about how their children learn. School is important, but learning does not only happen in classrooms. It happens at home, during play, through curiosity, and in moments where children are free to explore ideas on their own.

LEGO® play offers something p...

If you’re a parent in Nigeria, chances are you’ve seen LEGO® sets everywhere online, in markets, on social media, and in toy shops. Some are affordable, some are expensive, and many look almost identical. The challenge is knowing which ones are truly original and safe for your child.