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100% Genuine LEGO® sets guaranteed.
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Latest Products
Unbox the excitement. Don't miss out on our newest LEGO® edition collections.
Building Memories
Brick by Brick
Birthday Parties
Turn your child's special day into a creative masterpiece. We bring the bricks, the challenges, and the fun directly to your living room.
Book a Party
Pop-Up Events
Planning a fair, school event, or corporate family day? We provide full-scale LEGO® activation zones that engage crowds for hours.
Plan an EventHappy Builders
Magical moments and unforgettable LEGO® experiences we've created across Africa.
Birthday Fun
Turning 8 in Style
Creative Building
Imagination at Work
Learning Through Play
Educational Workshops
Building Dreams
Since 1932.
Originating from a small carpenter's workshop in Denmark, the LEGO® brick has become a global icon of creativity. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our ideal and our motive.
Did You Know?
LEGO® produces over 36 billion bricks every year. That's enough to circle the planet Earth five times!
Established
Denmark
Featured Story
Experience the magic of LEGO® building
